How will the Social Tipping Platform work?

Regarding the upcoming Social Tipping Platform:

We know that it will not use tipbots - decentralization is the name of the game - but how will it actually work?

For example, if I want to tip someone on Facebook who’s never heard of Reddcoin, will I be able to do so? How will they be notified? Is there some tie-in with Redd-ID that makes it all possible?

Just looking for a quick, semi-technical layman’s explanation.